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Councils should use more innovation to keep streets clean, says report
The report, published by APSE and NLGN, argues that with 93 per cent of councils having their street scene and public realm budgets cut, an effective way to maintain tidy streets is through behavioural change tools and techniques, instead of enforcement action and fines.
Several examples of best practise are also included within the report, such as Rochford Borough Council, which reduced its rubbish dropping by 42 per cent after pledging to donate to charity if the streets remained clean, and Wirral Borough Council, which reduced dog fouling through a campaign of posters featuring glow in the dark eyes.
NLGN director Simon Parker said: “There is a real danger that budget cuts will force cash strapped councils to rely on charges and fines to keep their areas clean and green. But there is a better way forward.
“Leading local authorities are innovating to persuade people to drop less litter in the first place, and persuading communities and businesses to take more responsibility for the local area.”
APSE chief executive Paul O’Brien said: “We are not suggesting that cuts to public realm can be simply managed away. Cuts in these services remain deeply damaging. However as an alternative to salami slicing services we need councils to be much more innovative about tackling the demand side of the public services equation.”
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