Isuzu (UK)

Isuzu D-Max: Built for Business

The Isuzu D-Max is a rugged workhorse that can fulfil a myriad of purposes as both a business and personal vehicle. Consequently, the D-Max is a particularly popular choice when it comes to farming, construction, and trade industries. Uncompromising in nature, the D-Max strives to be the ideal companion for many business needs.

Achieving record sales and multiple awards with the D-Max in 2023, there are several factors which determine the Pick-Up Professionals’ success. From the suite of taxation benefits, such as fixed Benefit-in-Kind tax rates, to the unparalleled catalogue of accessories; the options are almost endless. The D-Max range encompasses the needs of consumers/businesses, providing the right fit, from the rugged workhorse of the Utility to the premium lifestyle trim of the V-Cross.

Additionally, standard-setting fleet services allow the D-Max to be tailored to the needs of businesses in a multitude of sectors, providing limitless potential for specialisation and customisation that would be typically difficult or even impossible to achieve financially. From local businesses to national corporations, Isuzu is the go-to option for a vehicle that consistently performs from both a practical and financial perspective. 

The Isuzu D-Max Range

The multi-award-winning Isuzu D-Max range has been a popular choice since the launch of its third generation, satisfying the needs of fleet managers and families alike with its stylish design and SUV-level comfort. The pick-up has been updated in 2023 with fresh cosmetic changes. The D-Max is a versatile vehicle that boasts impressive capability, durability, and reliability.

Isuzu has powered into new territory within the pick-up segment thanks to achieving the maximum five-star safety rating in the comprehensive new Euro NCAP test. It is a UK first for a pick-up, thanks to the new Advanced Driver Assist Systems (ADAS) fitted as standard across the range. As part of the ADAS functions, every Isuzu D-Max features a Forward Collision Warning, Traffic Sign Recognition, Manual and Intelligent Speed Limiter, along with Lane Departure Warning and Autonomous Emergency Braking. A five-year / 125,000-mile warranty and five-year roadside assistance are also provided for further peace of mind. With a 3.5-tonne maximum towing capacity and 1-tonne payload, the D-Max ticks all the boxes with its impressive capability, durability and reliability and is the smartest, strongest, and safest Isuzu D-Max of all time.

The New-Look Isuzu D-Max offers three body styles: single, extended, or double cab. There are also three different trim levels, including Business built for performance under the most demanding working conditions, All-Purpose which adds superior levels of comfort and refinement, and top-of-the-range Adventure providing legendary capability and durability, topped with the technological advancements in and outside of the cabin. 

Business Range: Isuzu D-Max Utility

The Business range is built for rugged performance under the most demanding working conditions. The Utility model combines durability with new levels of safety and comfort. It is the smart choice for professionals who put their pick-up to work. Available in all three body styles, the Utility model also features automatic headlights, rain-sensing wipers, and a Stop & Start system for fuel efficiency and reduced emissions. Complete with vinyl flooring and ergonomic seats with adjustable features, along with convenient features like air conditioning, cruise control, DAB, and Bluetooth® make for a comfortable and productive work environment for multiple drivers. The Isuzu D-Max Utility can handle heavy workloads with ease, boasting features such as trailer sway control, 4WD shift-on-the-fly, Hill Start Assist, Hill Descent Control, and underbody protection for safe on and off-road travel.

All-Purpose Range: Isuzu D-Max DL20 and DL40

The All-Purpose range features two models: DL20 and DL40. This trim level of pick-up trucks has received a sleek new design, improved off-road capabilities, and advanced safety features. Although known for its durability and strength, this workhorse now offers superior comfort and refinement.

Isuzu D-Max DL20 is ideal for both professional and personal use. It is lightweight and can legally reach normal motorway speeds. It comes in manual and automatic transmissions with extended or double cab options, also offering a rear differential lock.

Isuzu D-Max DL40 includes a modern and spacious interior that includes soft-touch panelling and thoughtful details for a premium feel, featuring stylish chrome accents, bi-LED headlights, luxurious leather upholstery, and a 7" multifunction colour touchscreen. DL40 is the epitome of performance, capability, and style. 

Adventure Range: Isuzu D-Max V-Cross

Within the Adventure range, the top-of-the-range Isuzu D-Max V-Cross is the ideal pick-up for those seeking the pinnacle of capability and durability. With superior comfort and refinement, this workhorse is perfect for those who value safety, off-road performance, and style. It offers a commanding road presence with Bi-LED headlights, gun metal styling, and 18" alloy wheels, while also bringing convenience and safety features such as automatic headlights, parking sensors, and a reversing camera. The driver can enjoy maximum comfort with leather upholstery and an electrically adjustable seat with lumbar support. Dual-zone climate control and a 9" touchscreen featuring DAB, Bluetooth®, Apple CarPlay™ and Android Auto™ provide top-class entertainment. 

Accessorise Your Isuzu D-Max

The Isuzu D-Max has one of the largest catalogues of available accessories on the market, offering an unparalleled suite of options for personalisation. Not only does this allow for the D-Max to be attuned to everyone’s desires, but the accessories also allow for the vehicle to fulfil an ever-expanding range of purposes. Within the accessory catalogue, Isuzu offers a variety of Exterior Styling & Protection, Interior Enhancement & Protection, Towing & Load Carrying, Commercial & Leisure Canopies, Covers, and Outdoor Adventure Options to satisfy individuals with commercial and lifestyle needs.

Elevate Your Business with the Isuzu D-Max: The Tax-Savvy Company Vehicle

Isuzu is a brand that not only stands up to any challenge but also offers significant financial benefits for businesses. By choosing Isuzu as a company car, it’s not just an investment into a dependable workhorse but further solidifying fiscal security, ensuring businesses can set themselves on the path to prosperity.

Whilst the power, performance, and safety of an Isuzu vehicle are well-known in the pick-up vehicle industry, what often remains underappreciated are the incredible tax perks that come with it. Here's a closer look at how choosing an Isuzu as a company vehicle can give businesses a financial edge:

Understanding LCVs for Tax Efficiency

To make the most of tax benefits, it's crucial that businesses classify their company car as a Light Commercial Vehicle (LCV). All Isuzu single-cab pick-up trucks automatically fall under this classification, and for those preferring extended or double cab styles, an essential requirement is a payload of at least 1 tonne. The Isuzu D-Max achieves this threshold across its whole range. This LCV status sets the stage for substantial tax advantages, determining the D-Max as a tax-savvy choice as well as a dependable workhorse.

Benefit-in-Kind (BIK) 

Company owners and employees are no strangers to Benefits-in-kind (BIK) rules. It's the perk or fringe benefit offered by employers, often in the form of a company car. These benefits, however, come with a tax burden. But not to the same extent for Isuzu owners.

Isuzu's BIK tax rate is fixed at £3,960 for the 2023/2024 tax year. This means that, unlike traditional company cars, the D-Max’s annual tax isn't determined by CO2 emissions or other complex calculations. It's simply a percentage of the list price, based on an individual’s tax bracket. For instance, a 20% taxpayer pays just £792 in BIK tax (£66 per month), while a 40% taxpayer forks out £1,584 (£132 per month). It's clear and straightforward, making Isuzu an attractive choice for those looking to keep their tax liability in check.

Capital Allowances

As pick-up trucks are classified as LCVs, businesses can write the Isuzu D-Max off against Capital Allowances much sooner than company cars. The reason for this is that LCVs are qualified as ‘plant and machinery’, consequently permitting the purchase of the vehicle to be written off in the first year. This benefit does not apply to company cars which can have a write-off rate as low as 6% per year, significantly less shrewd from a financial perspective. The financial outcome, therefore, is consequently much more beneficial for businesses looking to purchase an LCV such as a pick-up.

VAT Refunds That Favour Businesses

All Isuzu D-Max pick-ups qualify for VAT reclaims. The amount that can be reclaimed depends on how much the vehicle is used for business versus personal purposes. If the vehicle primarily serves business needs, a significant portion of the VAT can consequently be reclaimed.

Regular company cars do not have this benefit, which instead demands exclusive business use for any VAT refund. Isuzu offers a more flexible approach, ensuring that occasional personal use does not affect the ability to reclaim VAT.

Isuzu Fleet Conversion Centre

There is more to the D-Max than its rugged capabilities and accessory potential, Isuzu additionally offers bespoke fleet conversions to ensure the D-Max is the most optimised companion for business needs. The Fleet Conversion Centre aims to maximise the Isuzu D-Max experience, by offering complete solutions which customise the vehicle according to its purposes within a business, whether that be a sole trader, medium-sized organisation, or national company.

Built to order at the Isuzu facility in Sheerness, the Fleet Conversion Centre offers pick-up conversions, livery, and fleet solutions all under one roof. Isuzu takes great pride in offering a bespoke service to suit the needs of its clients and it is an official approved government supplier. All the while retaining the manufacturer warranty and ensuring uncompromised capability and safety.

For small or medium-sized businesses looking for 25 vehicles or less, the Isuzu dealer network can work with our head office teams to provide a vehicle that meets your specifications. Conversely, for large organisations looking for over 25 vehicles, our Birmingham-based National Fleet Team will work closely to ensure each vehicle is built entirely to the business’ specification in our fitting centre.


The latest generation of the Isuzu D-Max is a practical solution to many business demands, as well as a financially intelligent option with regard to taxation. Consequently, sales of the D-Max saw a record high in 2023 and going forward, Isuzu looks to further grow its volume. For more information regarding the range of D-Max pick-ups, please visit

To learn more about the Isuzu Fleet Conversion Centre and examples of bespoke builds, visit

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