The government has announced £300,000 of support for coastal regions in the North West.
Minister for Sport, Tourism, Civil Society and Youth, Stephanie Peacock made the announcement at the Tourism Alliance Annual Conference.
VisitEngland is launching a £300,000 marketing campaign focused on the seaside resorts of the North West coast, with the aim of driving a surge in visits and overnight stays.
The campaign will launch in February 2026, with VisitEngland partnering with an online travel agent who will provide match funding.