Faced with increasing pressure to do more with less, all kinds of organisations are looking at ways to work smarter and local government is no exception.
The Department of Health and Social Care has revealed the five local councils, with forward-thinking ideas to address childhood obesity, who will receive government funding.
Bradford, Blackburn with Darwen, Nottinghamshire, Lewisham and Birmingham will be awarded £100,000 a year over a three-year period to help them to test and refine their ideas for addressing childhood obesity and health inequalities.
Together with the Local Government Association and Public Health England (PHE), the Department of Health and Social Care is supporting the councils to trial new programmes in their areas, which could help shape future national policy. These programmes will help the government to consider further steps that could be taken to enable local action on childhood obesity.
Public Health Minister Seema Kennedy said: “Every child deserves the best start in life – communities need to come together to play their part in helping the next generation to be healthy and active. Prevention is at the heart of our NHS Long Term Plan, but a one-size-fits-all approach does not work in public health.
“These pilots are rightly rooted in the needs of the communities they serve and I look forward to seeing what benefits this grassroots approach has on our nation’s obesity problem.”
Faced with increasing pressure to do more with less, all kinds of organisations are looking at ways to work smarter and local government is no exception.
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