£1.49 million tourism boost for Derbyshire

The tourism industry in the Peak District and Derbyshire is set for a boost after the European Regional Development Fund (ERDF) agreed to finance a three-year business support programme.

The grant has been awarded to Marketing Peak District and Derbyshire to improve business quality, profitability and performance, which will see the tourist board will work closely with Derbyshire County Council and the Peak District National Park Authority.

This will see the group develop the cycling market and the Peak District brand, promote Derbyshire products, support market towns and help businesses to boost their competitiveness.

There will also be an 'Inspired by the Peak District' campaign developed with Business Peak District that will focus on food and drink production, creative industries and attractions.

Anne Western, leader of Derbyshire County Council, commented: “Derbyshire has many obvious charms but there’s much more to our county than rolling hills and beautiful countryside.

"Our market towns play a vital role in welcoming visitors to the county as well as providing jobs and services for local people and we look forward to helping to promote all they have to offer visitors."

Jo Dilley, managing director of Marketing Peak District & Derbyshire, said: "Working closely with our partners over the next three years, we will be able to drive up their quality and profitability, develop the Peak District and Derbyshire brand and support start-up businesses though initiatives specifically geared to create more jobs in the visitor economy sector, and bring long-term benefits to the local and regional economy."