Campaign launched to encourage free bus travel

The Department for Transport has launched a campaign to encourage older people to make the most of free bus travel.

The ‘Take the Bus’ campaign is targeting people aged 66 and above, and disabled people who are eligible for a concessionary pass, to encourage them to make the most of free bus travel to meet friends, connect with nature and visit new places this summer.

Recent statistics have shown that concessionary journeys are down by more than a third since before the pandemic.

The campaign highlights the benefits of using bus travel, including staying active, visiting new places, taking up hobbies and seeing friends and family – while saving money on travel.

Poster and social media assets are available for local authorities and bus companies.

The campaign is aiming to get more people to use the bus, to reduce congestion and emissions, while at the same time, supporting the bus industry and growing the economy.

Transport Secretary Mark Harper said: "We want those eligible to embrace all the benefits their concessionary pass can bring, with free bus travel allowing them to enjoy great trips out – all they need to do is ‘take the bus’.

"Around £1 billion a year of central and local government funding goes towards concessionary passes to help older and disabled people get out and about while saving them money and helping grow the economy."

VisitEngland Director Andrew Stokes said: "With summer upon us, it’s a great time for concessionary pass holders to be planning a trip out with family and friends, making the most of free bus travel to explore the outstanding attractions and destinations across England and in a relaxing and environmentally friendly way.

"There is always so much going on in England during the summer, whether enjoying a trip to our stunning coastline, beautiful countryside or our vibrant city attractions. I know our tourism and hospitality businesses will be very pleased to see you."

Image by Albrecht Fietz from Pixabay