LGA to launch local government recruitment campaign

The Local Government Association is to launch a national recruitment campaign to encourage people to 'Make a Difference' in their local areas by working for their local council.

The LGA is highlighting opportunities ranging from working with adults and children, to finance, planning and environmental health.

The ‘Make a Difference, Work for your Local Council’ campaign, which is co-produced by the Local Government Association and Solace with councils as part of the LGA’s Sector Support Offer and funded by the UK Government, showcases the wide variety of rewarding and impactful careers on offer.

Currently more than nine in ten councils are experiencing staff recruitment and retention difficulties as demand for services continues to rise.

A pilot in the North East of England, supported by North East Regional Employers Organisation, from January to March 2024 was successful. With advertising on billboards, radio, and social media, the pilot campaign highlighted the diverse roles and exciting career opportunities in local government.

Across all channels the pilot campaign achieved over 17 million impressions and generated 105,626 clicks to the North East Jobs portal.

After the successful pilot, the UK Government has funded the national roll-out of the campaign to all regions. In partnership with the Regional Employers Organisations, the LGA is collaborating with councils nationwide to further develop and refine the campaign before its national launch set for Autumn 2024.

A comprehensive toolkit and ongoing support will be provided to all councils.

Cllr Abi Brown OBE, chair of the Local Government Association’s Improvement and Innovation Board, said: “Working in local government offers unparalleled opportunities to make a real difference in people's lives and there has never been more important or valued time to join.

“Hundreds of essential services are provided every day by councils and combined authorities to keep our communities running.

“From caring for families and protecting children from harm, to ensuring your favourite takeaway or restaurant is safe and keeping our streets clean, there are a wide variety of challenging but equally rewarding roles on offer.

“It is great way to grow a career and we’re thrilled to extend this campaign nationwide, to encourage talented individuals across the country to join their local council in delivering the vital services their communities use and rely on every day.”

Graeme McDonald, managing director of Solace, added: “This campaign not only highlights the breadth and diversity of careers available but also reinforces the positive impact that working in local government can have. We're proud to support this initiative and look forward to seeing its success across the country.”