Local Government recruitment campaign launched

A new national recruitment campaign has been launched to encourage people to work for their local council.

The 'Make a Difference, Work for Your Local Council' campaign promotes careers in local government and highlights how rewarding working in the sector can be.

The launch follows a survey by the Local Government Association which found that most councils are experiencing difficulties recruiting and retaining new staff.

The campaign, funded by UK Government, will highlight some of the benefits of working for local government, including making a positive impact on real people's lives in your community; growing your career with training and development opportunities and having flexible, inclusive working practices.

This year’s campaign will launch on 5 January 2026, and will run for six weeks until 15 February 2026. A campaign toolkit is available for local councils.

Developed in collaboration with councils, Regional Employer Organisations, and expert creative, media and research partners, the campaign was first piloted in North East of England in 2023-24, before its first national roll-out in 2024-25.

Cllr Jane Scullion, Chair of the LGA’s Improvement Committee, said: “Working in local government is truly a career where you get to make a real difference for your community – there are few other jobs like it.  

“We know that many councils are facing retention and recruitment challenges, and we are always looking for ways to make this sector more appealing. We hope that local authorities take up this offer of support. 

“Whether you plan to share one of the assets on your social media, display a poster in your local library, or use the campaign logo on your recruitment adverts – your support is really appreciated, and will help to make a difference.”