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New Tourism Sector Deal announced
The Prime Minister has announced the UK’s first ever tourism sector deal, with a commitment to build 130,000 new hotel rooms by 2025.
The Tourism Sector Deal, w which will prepare Britain for an extra nine million visitors per year, is set to revolutionise the way data is used by the sector, through the creation of new Tourism Data Hub. The hub will collate regularly updated data showing the latest trends and spends, allowing businesses to better target overseas visitors.
The new deal will also support the creation of an additional 10,000 apprenticeships for people building their careers in the tourism and hospitality sectors.
Prime Minister Theresa May says that deal will also involve a pilot of up to five new Tourism Zones to drive visitor numbers across the country. The zones will receive government support for growing their local visitor economy, through initiatives like targeted support for product and promotion development, mentoring support to businesses and digital skills training.
Theresa May said: “As one of the most visited countries in the world, the UK is a world leader in international tourism and it is crucial that we remain globally competitive to meet growing demands. That’s why today I am pleased to announce the UK’s first ever tourism sector deal, ensuring that we continue to innovate, boost connectivity and economic productivity, expand career pathways and break down barriers for visitors with disabilities. This deal recognises the important role tourism plays, and will continue to play, in showcasing what our great country has to offer.”
Culture Secretary Jeremy Wright said: “Today we have set out our vision for the future of UK tourism - a commitment to an industry that is vital for the prosperity of our communities, our businesses and our economy. The UK is one of the world’s greatest destinations and this deal recognises the importance of maximising our natural assets. We are dedicated to supporting life-long careers for those that work in tourism, offering insightful data to help grow businesses and ultimately creating a better visitor experience throughout the UK.”
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