Region rebranded South Yorkshire Mayoral Combined Authority

Sheffield City Region has officially rebranded and changed its legal name to South Yorkshire Mayoral Combined Authority to better reflect the geography of its combined authorities.

Led by the Mayor of South Yorkshire, Dan Jarvis, the South Yorkshire Mayoral Combined Authority brings together the local authorities of Barnsley, Doncaster, Rotherham and Sheffield and the private sector through the Local Enterprise Partnership (LEP). Through South Yorkshire Mayoral Combined Authority’s Strategic Economic Plan (SEP), the Mayor, the MCA Board and the LEP Board share a vision to grow an economy that works for everyone.

Jarvis, whose title will also change to Mayor of South Yorkshire, said: “We are proud to reveal our new brand, which reflects better the identification people, places and businesses have with South Yorkshire as a region. The change is an opportunity to ensure that the South Yorkshire Mayoral Combined Authority’s work and the support it provides is better understood by the people, partners and organisations we serve.

“Since powers and resources have been devolved from Westminster to South Yorkshire, we can take decisions locally about our economy, transport, skills, housing, and infrastructure, ensuring we can deliver what local people need and connect people and businesses to the places they need to be.

“We will use these to create a vibrant, thriving South Yorkshire where people want to live, visit and work. A strong brand is crucial to realising that ambition and we will use this to promote our region across the nation and globe, to attract new investment and unlock the potential of our people, businesses and places - creating a stronger, greener, fairer South Yorkshire for all.”

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The Security Event is set to be the first major exhibition to take place in the sector when it opens its doors on 7-9 September 2021 at the NEC in Birmingham and for the first time it will also encompass the National Cyber Security Show.

digitech21 will seek to demystify the increasingly complex technology landscape and will showcase a host of public sector best practice case studies and the very best solution providers, each of whom are helping organisations to transform and improve the way in which the public sector delivers services to the citizen.

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