Government launches Rediscover Summer campaign

The government’s Rediscover Summer campaign has launched to help inspire families to get out and about safely and make the most out of summer.

Throughout the duration of the campaign, each week of the summer holidays will promote a separate theme from sport and creativity to nature and heritage.

A Save The Children survey has shown how the pandemic has negatively impacted the social lives of our children and young people, with a third of children playing alone more, and a quarter having played less sport since the pandemic, raising concerns about the impact on their well-being.

To help combat this, the government is encouraging families to Rediscover Summer and enjoy the range of leisure activities on offer after a year of missed opportunities.

Working closely with partners, including Arts Council England, Sport England and National Museums Greenwich to help promote the breadth of summer activities on offer, the campaign will seek to help get young people out and about this summer and make a difference in their communities.

Tourism Minister Nigel Huddleston said: “Our young people deserve a summer filled with exciting and enriching activities after everything they’ve missed out on as we’ve fought to control the virus. We want families to get out there and enjoy what’s on offer, and our Rediscover Summer campaign will help them do that. The summer has been given the best possible start with a terrific England run in the Euros.”

Children and Families Minister Vicky Ford said: “Rediscover Summer will provide families with some fantastic opportunities to get back to the activities they may have missed out on over the last year. Our Summer Home Activities list will offer up more free ideas and options for children to stay active and have fun, and our expanded Holiday Activities and Food programme will also help families access opportunities both indoors and outdoors.

“Parents have worked so hard to keep their children entertained so I hope they can take advantage of these to use the holidays creatively, helping to boost children’s wellbeing after what has been a really difficult time.”