Video Research & Communications

Connect with your target groups and engage your stakeholders

Vox Pops International is a video research agency that conduct filmed market research and produce quality, impactful videos and animations designed to bring insights to life.

Founded over 30 years ago, VPI have a great deal of experience helping organisations communicate key messages by turning research data into captivating videos that get cut through.

Skillset and position in the market

VPl are uniquely placed to tackle projects that combine research with video production, creating compelling stories from interview-based footage or statistical data. Their wealth of experience in recruiting, interviewing and moderating - and also in filming, editing and animating – allow them to both:

  • Conduct new research and gather new data in video format, allowing your organisation to connect with respondents and embed the ever-important voice of the customer at the heart of your operations.
  • Communicate your own new or existing research findings, data or insights by capturing the heart of your message in a concise and engaging video or animation.

Vox Pops ensure quality of input and output, and offer a full service including recruitment, topic guide design, interviewing, filming, translations and subtitling, analysis, editing, scriptwriting, animation and creation of video portals.


VPI offer a wide range of services including:

  • Vox Pops intercept interviews.
  • In-home or in-office Depth Interviews with pre-recruited respondents or staff.
  • Self-filmed mobile video diaries.
  • Filming at events and edited summary videos.
  • Training videos.
  • Animations, ranging from simple text to bring data to life, to complex explainer videos and storyboarded productions.
  • Automated animations – updatable automated animations for regular communication of data/results.

Who Vox Pops work with:

Vox Pops International work with Insight & Customer Experience, Brand Development, Marketing & Sales and Training teams, tailoring each project to the client’s objectives and requirements.

Clients include:

Highways England, The Financial Conduct Authority, Unilever, The Co-op, ITV, Sky, Barclays, BBC, Costa, Marks & Spencer, PepsiCo, John Lewis Finance, Prudential and many more.

Testimonials - Click the links to watch the full video testimonials

Strategy Controller, Sky
“The customer closeness videos we have used and conducted in the past have been incredibly powerful for us as a research team.”

Global CMI Manager, Unilever Home Care
“I think VPI are a brilliant agency and I’ve really liked working with them so far. The ability to go out to all these places and meet those global expectations, working in different markets with different languages, In terms of filming but also in terms of doing the research."

Learning & Development Manager, Marks & Spencer Food
“People are coming to the workshop quite fured up, and we’re now at the point where we’re oversubscribed.”

KBH On Train Media
"Absolutely excellent from start to finish – very impressed. Proactive input, not concerned about asking questions and ensuring clarity, very flexible and understanding about the tricky environment in which the team had to film in. I will certainly work with VPI again."

Group Senior Insight Manager, Barclays
“Completely engaging content! It really pulled you in and made you want to find out what happened next! It was more up close and personal than any other research approach could have provided. The sofa interview then let us feel involved and made the output even stronger. Excellent value for money."

”The videos created by Vox Pops (To support our customer segmentation) have proved an invaluable tool in embedding the segmentation within the business and bringing our customers to life in an engaging and memorable way.”

"The videos went down really well internally, bringing sponsorship to life in an engaging way. It was a really smooth project. VPI managed it really well and were very attentive."

“Quick responsive turn around to tight time scale, professional footage delivered completely to brief. I really felt that I'd got value for what I'd paid for. Very happy with the final edit, which was used by senior BBC stakeholder at a conference."

Strategy and Innovation Director, Coca Cola Enterprises
“Vox Pops did an excellent job of facilitating 15+ interviews across 4 countries, within a very tight timeline… they helped turn a potentially dry presentation into something much more engaging and interesting for the audience.”

Press & media Relations, The Co-operative
“We’re really excited as The Daily Mail embedded the full video onto its website. This is a fantastic coup and is a clear reflection of the quality of the video produced. It is rare for this type of content to be used on a website such as the Mail, especially in its entirety.”

Free Resources

Free download of 2018 White Paper: The Vital and Changing Role of Video in Insight

Vox Pops offer FREE training workshops for departments who want to get more visual and employ the latest Digital Technologies to engage their stakeholders.

Event Diary

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