SmartSurvey - Powerful data collection software to make smarter decisions

More than survey software, we empower you to analyse, understand and make change happen

260,000+ customers use SmartSurvey to collect and analyse data in an instant. Our software enables organisations of any size to connect with the world around them and gather the opinions of the people that matter most, to answer questions, solve problems and come up with the next game changing idea. With powerful functionality, UK data storage, full GDPR compliance, advanced security features and accreditations, we’re trusted partners for global brands, public sector departments, local and central government

Why customers love our software

Powerful, intuitive & fast

We consistently receive feedback on how user-friendly our software is. SmartSurvey has been designed to be intuitive, subsequently users require minimal training and can get up and running in no time - our goal is to make it easy for you to capture the data you need quickly. This ease of use combined with powerful functionality and multi-channel distribution gives you access to a survey solution that delivers results, fast.

Here to ensure your success

SmartSurvey isn’t just about providing great tech, we have an exceptional team working behind the scenes. Our on-boarding process ensures you’ll be seamlessly setup and getting value from our software quickly and our Customer Success team are on hand to provide personalised support when you need it.

Security and GDPR Compliance

We take security and data compliance extremely seriously. It’s one of the major factors why we’re a trusted partner for leading brands, public sector, central and local government. All your data, including backups, and all development and support functions are in the UK, you and your respondents can have complete confidence your data will not be transferred outside of the country unlike many competitor solutions. SmartSurvey is ISO27001 and Cyber Essentials Plus accredited. These independent assessments ensure we not only have robust security processes in place, but our people have the correct behaviours embedded to ensure consistently high data security standards. SmartSurvey is Data & Security protection tool-kit approved, a pre-requisite for handling highly sensitive information for the NHS. We are also an approved vendor for Crown Commercial Services to be able to supply our software to the government and public sectors.

The complete data collection solution

Whether you’re looking to drive a step change in culture, segment a new target market, validate a new brand, or uplift customer loyalty and retention, our software has advanced features to suit every need.

Question types
SmartSurvey gives you access to a wide variety of question types, making all kinds of data collection possible. Whether free-text, multiple-choice, matrices, ranking, date and time, SmartSurvey includes all the tools you need to make any type of survey.

Question Customisation
Style the look and feel of your questions via fonts, text size, and colours. Customise how multiple choice options are displayed to ensure your questions are clear and easy to understand to improve survey response rates.

Logic & Actions
Online surveys don’t have to be purely linear forms. You can streamline the experience and improve engagement by using our powerful logic functions to create dynamic surveys that change based on the data entered. By incorporating data into questions, or branching the respondent’s routes through the survey, you can show more relevant content to deliver a tailored survey experience.

Survey Design
SmartSurvey offers a huge degree of customisation to enable you deliver a best-in-class survey experience to your respondents. You can edit all messages shown to respondents. On finishing a survey, respondents can be sent to several possible destinations defined by you. Optional features allow you to let respondents save their progress through a survey and return later or print their response on completion. Progress bars, survey titles and introductions, button text and more are all under your control, and a full-featured dynamic preview mode allows you to test and check your surveys to ensure they look great across all devices.

Survey Distribution
SmartSurvey includes a comprehensive set of survey distribution tools, allowing you to reach your respondents across a range of channels to maximise engagement. Web, Email, QR Code, SMS, Social Media, Pop-ups and Exit Surveys are all available. You can also collect data offline by entering responses collected on paper or by using our offline surveys feature that allows you to collect responses on smart devices that are not connected to the internet – ideal for fieldwork, events or rural areas.

Integrations & Consumer Panels
Automate actions and reduce costs by integrating your survey solution directly with Salesforce, or use Zapier to build custom integrations with a huge range of apps. Access ready-made audiences for your surveys via our consumer panels, putting a world of high-quality survey respondents at your fingertips to get market insight in an instant.

Contact Management
SmartSurvey makes management of your contacts for survey distribution simple. Manage your respondents’ Email or SMS details via our address book feature. Create contact lists for your invitations by uploading data in bulk or individually. Add custom data columns for reference or survey personalisation.

Response Management
We’ve made it simple to manage and monitor the responses you get to your surveys with our response tools. Set quotas for the maximum amount of responses or set end dates so surveys will automatically close at the time and date you specify. Prevent multiple responses from the same device and set the survey to open or close manually.

View your survey results in real-time via our built-in reporting and visualisation page for every survey. Individual responses can be viewed, deleted and edited. All results and responses can be shared via a password-protected web link or printed out. Cross-tab tools enable you to investigate and drill down into data and correlated information. Built-in text analysis makes interpreting and categorising free-text responses quick and easy.

All reports and responses are exportable to industry-standard formats such as Word, CSV, and Excel. You can schedule recurring exports for automatic report creation, and have the exports emailed automatically to your chosen recipients. All the above reporting and exporting functions work in conjunction with our filtering tools.

Share surveys between multiple users for seamless collaboration. Different users can be given different permissions, enabling them to access what they need to, without access to elements or functions they don’t need, including access to personal data. Your users can share themes and questions via a common library for easy and efficient co-working.

APIs & Webhooks
SmartSurvey’s powerful API and webhook functionality allows you to create bespoke data integrations that fit into your existing systems and workflows enabling you to automate processes and enrich existing data sets. Detailed documentation is available allowing developers to use the RESTful API to access powerful features to remotely manage surveys, contact lists, responses, and more at scale.

Want to find out more about how we can support you to achieve your data goals?

From simple evaluation surveys to global market research, or high-volume customer satisfaction projects, our team are on hand to ensure your success. With a combined knowledge of over 50 years of solving data collection challenges, there’s not much we haven’t seen! We take the time to listen to your challenges, and requirements, to recommend the best approach to achieve your objectives using SmartSurvey. To fully understand the capability of our software, and explain how we can deliver a solution, we always recommend a demonstration. Every demo is customised to your requirements and we’ll personally walk you through how we can help you to achieve your goals. Your demo can be as short or as long a you like and we’re happy to run as many as you need. Our experts are ready and waiting to discuss your requirements.

To book your demonstration visit our website, alternatively, please feel free to give us a call today.

0800 0937822