The Grand Brighton

The Grand Brighton

Sitting proudly on the south coast is Brighton’s landmark seafront hotel, The Grand Brighton. For its seventh year, the hotel has maintained its prestigious position as just one of the Meetings Industry Association’s (MIA) 31 gold standard AIM venues for meetings and events.
 
As the UK’s nationally-recognised mark of excellence for accredited venues in the MICE industry, the hotel underwent extensive assessments to ensure they met a comprehensive checklist of criteria and were found to exceed their targets. Here we take a look at what made this eponymous hotel quite so grand, and why they’ll be maintaining the standard in 2020… 
 
Moving with the times 

Central to the hotel’s success with the MICE industry, has been its ability to retain care of its historic identity, whilst moving with the times. At the end of 2018, The Grand Brighton unveiled a major refurbishment project, resulting in new windows, a restoration of the balconies and rendering to its Victorian seafront façade.

The hotel was also commended on its commitment to upgrading and improving its 13 flexible meeting and conference spaces - the majority of which are decked out with air conditioning, Wi-Fi, and high-grade AV infrastructure. Further recognised for highlighting the hotel’s uniqueness were the slices of Brighton rock in the conference rooms and interactive ‘Grand Moments’ QR codes, demonstrating the hotel’s pride in their history and their standing in the Brighton community.

The most recent refurbishment project at The Grand Brighton was revealed in November 2019, with the launch of a modern, all day dining space, Cyan. Formerly GB1 seafood bar and restaurant, the space has been made afresh to include an interactive chef’s table and charcuterie demonstration area and will serve nibbles, small plates and sharing platters on an all day dining menu. 

The restaurant seats up to 80 people, but different areas within the space are suitable for individuals or small to large groups. Solo workers looking for a spot to work remotely with laptops, will find charging spots underneath the iconic 155-year old marbled bar area in the centre of the restaurant. For private dinners and functions, Cyan’s sea-facing terrace can be hired.                                                                                               

Putting people first 
The hotel was also praised for its guest focused approach and attention to detail, with particular appreciation for the locally designed Gresham Blake concierge uniforms which judges commended for enhancing the ‘excellent welcome on arrival’. Furthermore, the planning process for delegates organising meetings or events is made seamless by the hotel’s Service Commitment Policy which was found to provide a clear understanding of what the client should expect to receive throughout their event journey. 
                                               
And it's not just the guests who are given the red carpet treatment. In July 2019, The Grand Brighton won a UK-wide industry accolade as the nation’s best place to work in hospitality. The award is given by The Caterer to employers who recognise and nurture their people to create a healthy, thriving business environment. 
 
Foreshadowing the hotel’s award success were several employment initiatives put in place since the property reinstated its independent status in 2014. From recognition platforms, to development programmes training teams in management, food and beverage skills, and employee benefits packages the hotel has seen overall employee engagement reach 90% (an increase from 82%) which has a direct correlation to the increase in guest satisfaction reaching an all time high.
 
Innovative standards for an iconic institution 
Setting the hotel firmly apart from other venues in the UK are a set of strong brand values held by every staff member. The ‘Grand Culture’ scheme has three areas of focus – ‘Inclusivity’, ‘Individuality’ and  ‘Progressiveness’. These qualities are recognised and rewarded among employees with teams nominating monthly ‘Hotel Heroes’ who go above and beyond their duties.
 
Working groups of charity, environmental and ideas generation teams also underlie the hotel’s progressive spirit; meeting monthly to outline new and innovative corporate social responsibility projects. Here, a Green Team made up of representatives of all hotel departments encourage and explore ways of being more sustainable in all aspects of the hotel operation. The hotel now proudly holds a gold level award from Green Tourism and have a 0% waste to landfill accreditation.  Moreover, a “Think Grand” team is part of the staff forum who meet bi-monthly to discuss suggestions on staff welfare, job improvement and guest experience ideas, in addition staff engagement surveys are used to get feedback from the teams for management to review.                                                    

The standards set are clear. The ‘original palace by the sea’ is still one of the go-to places for hosting a conference or meeting in a stunning historic setting that has been carefully maintained, but really it all comes down to the people and their passion for service which make events at this iconic hotel truly memorable… 

To find out more please contact the Grand Brighton today.