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Major brands join government and local authorities to combat litter
Major firms including McDonald’s, Coca-Cola and Wrigley’s have joined Keep Britain Tidy, government representatives, local authorities, land managers and campaign groups to tackle litter.
Firms and authorities are hoping to combat litter on footpaths, roads and trapped in hedges. Over 30 million tonnes are collected from the streets of England every year, according to Keep Britain Tidy.
Environment Secretary Hilary Ben announced that cleaning up street litter costs us nearly £800 million a year.
Mike Phillips, Chairman of Keep Britain Tidy, said: "Neighbourhoods strewn with litter affect us, our families, our feelings of security and sense of pride. Spending such money on clearing litter from our streets cannot go on, and we need to work together to tackle this problem head on."
"Government and industry are taking a significant step by getting round a table and discussing potential ways forward, so we can build a cleaner, greener and safer country that we are all proud to call home."
Further information:
Defra
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