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£2 million tourism fund for Highlands
A £2 million tourism fund created by the UK government is helping to attract more international visitors and increased spending into Inverness and Loch Ness.
The First Secretary of State Damian Green hosted a GREAT Inverness Loch Ness tourism reception in Inverness to celebrate the success of the venture and thank local businesses for their contributions.
The Minister also met with the Highland Council to discuss the progress of the Inverness and Highland City Region deal.
The UK government is investing almost £1 billion in Scottish City Deals, which aim to benefit businesses and communities across Scotland. The Inverness deal is worth more than £300 million in total.
Through the GREAT campaign the UK is directly spending £2 million over the next four years, promoting tourism in Inverness and the Highlands.
There were over 340,000 international visitors to Inverness last year, bringing with them over £115 in additional spending - an increase of 46 per cent since 2015.
The GREAT Campaign aims to deliver an additional £21.6 million in incremental spend and to sustain 400 local tourism jobs.
Damien Green, First Secretary of State and Minister for the Cabinet Office, said: “It’s great to see how the UK government’s investment is helping boost the numbers of tourists to Inverness and Loch Ness and deliver economic benefits for local people and businesses.
“This whole region is steeped in history and surrounded by breath-taking scenery, offering our international visitors a truly spectacular and memorable experience.
“I was very pleased to hear that the Inverness and Highland City Region deal is making a real difference in areas like tourism and digital connectivity. Its success reflects the UK government’s commitment to spreading economic growth to all parts of the United Kingdom.”
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