Jane Frost CBE, CEO of the Market Research Society (MRS) explains how market research can be used to support decision making at both a local and national level

Market Research Society (MRS) ceo Jane Frost shares her thoughts on a new market research procurement framework following the 2012 closure of the Central Information Office (COI)

Alternative methodologies for market research have come about since the government’s austerity measures, and offer a cost effective way to ensure research lies at the heart of every local authority, says the Market Research Society.

In a time of local authority budget cuts, it is essential that spending decisions meet the priorities of local people. Research is one way of ensuring that spending priorities are properly targeted

With tighter budgets and the raft of new policies brought in by the coalition government, obtaining public views through research is now more useful than ever

The Market Research Society explains the principles and practices behind good research and how it can benefit the government sector.

Event Diary

The first FLOODEX was a huge success with many exhibitors already committed to exhibiting again in 2017.

World of Learning will feature even more opportunities to discover the latest in learning and development (L&D) with over 100 exhibitors, The Technology Test Drive, Learning Design Live, live workshops, one-to-one consultations, free seminars and its renowned annual conference.