Data is at the heart of everything we do in business and government today

At OnePoll we have been tapping into the national conversation for decades. Our research methods are designed to help you reach and understand your target audience more easily, with sample sizes ranging from 500 to 5,000+. As research experts, polling with us couldn’t be simpler. We will design your research project, recruit the respondents from our own panel, conduct the study online and deliver the data, providing straightforward solutions to complex problems.

But we’re not just about gathering data to inform decisions. As part of the UK’s biggest independent news agency we are one of the most trusted panel providers for the national press, providing research-led news content on a daily basis that sparks discussion. As companies look to maximise their communications in the digital age so-called ‘news generation’ is becoming an increasingly appealing tool. Where opinions can form policy and influence key decisions, access to them can also form national talking points.

Our PR news consultancy arm, 72Point, works alongside the SWNS family of companies to create original, topical stories and visual content for our clients. We have the team and the skills to distribute and promote that content to a wide and demographically diverse audience, conveying your message to the public via survey-led news, case studies, video and animations, infographics, interactives, and radio days.

One of 72Point’s USPs is that we have done away with the press release, and rather send out news on a national wire in page-ready format. Accompanied by pictures and video, that allows publications to quickly lift the copy and publish – a godsend in today’s media environment as news rooms shrink at the same time as our appetite for news grows. That’s why we frequently land in national publications such as the Mail Online and can easily gain traction in the publications that matter to you.

At a time when opinions are becoming increasingly powerful, having a trusted research provider and media expert on side is proving to be a significant boon for many organisations. We don’t work on retainers, we measure success based on your KPIs and can deliver research to suit your requirements, regardless of demographic or location. If you want to see the proof in the pudding, give us a try.

  • We conduct UK & international online research
  • We have an online panel answering questions for our clients
  • Delivering robust insight for businesses and brands
  • We help clients draft research questions
  • We collate and supply the research results with age, gender and region splits as standard
  • We can supply an Executive Summary from your research results
  • We create data-led news stories and content for our clients
  • We are trusted by the media and have access to a national newswire to distribute news stories
  • We secure national and regional exposure
  • We guarantee press coverage for our clients

For more information about our research and news generation services, please contact our team:

hello@72point.com / hello@onepoll.com

www.72point.com / www.onepoll.com

Tel: 
020 71383041

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